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Average Cost of Cars UK 2017

We analyzed the UK car market to find starting on-the-road (OTR) prices for the UK's most popular small cars, medium cars and small SUVs. These OTR prices reflect a delivery charge, number plates, road tax (which depends on the car’s emissions) and the first government registration fee.

Cost of the Average Small Car

In 2017, the entry-level cost of an average small car ranges from about £10,635 to £12,715. We calculate this based on current prices for some of the UK's top-selling small cars. As of July 2017, the Ford Fiesta (Style trim), the UK's best selling car, sells for a starting OTR price of £12,715, a Vauxhall Corsa sells for £10,635 and a VW Polo for £11,970. The average of the top three best-selling UK small cars as of July 2017 is £11,773. After modest price increases between 2013 and 2016, the price of the Ford Fiesta jumped up by 23% in 2017.

chart showing the average UK OTR cost of small car ford fiesta from 2013-2017
Average Starting OTR Cost of Ford Fiesta 2013-2017

Cost of the Average Medium Car

A medium, C-segment car should cost you in the range of £16,500 to £20,000 in 2017. This estimate is based on current OTR prices for the UK's top selling medium cars for the past year, as of July 2017: the Ford Focus, the Volkswagen Golf and the Vauxhall Astra. Currently, the Vauxhall Astra is the cheapest and least popular of the three, costing around £16,500. The VW Golf starts from £17,765 and ever-popular Ford Focus costs about £19,700. The average price of these three models is £18,000.

chart showing the average UK OTR cost of medium car vw golf from 2013-2017
Average Starting OTR Cost of VW Golf 2013-2017

Cost of the Average Small SUV

You should expect to pay in the range of about £19,000 to £24,000 for a small/crossover SUV in the UK. This was based on our comparison of the Nissan Qashqai, the VW Tiguan and the Peugeot 3008. The Nissan Qashqai, which has been a best-selling SUV in the UK for years, is the most affordable with a starting cost around £19,300 in 2017. The VW Tiguan is currently priced around £23,250. Finally, Peugeot's 3008 is selling for about £22,500 this year.

chart showing the average UK OTR cost of small SUV Nissan Qashqai from 2013-2017
Average Starting OTR Cost of Nissan Qashqai 2013-2017


The NimbleFins team collected current pricing data from auto retailers' websites in July 2017. Historical data was gathered using the Wayback Machine to view snapshots of relevant auto retailers' websites from July in previous years. Prices reflected are for the most basic, or "standard," versions of the models offered.

The best-selling makes and models for each category were selected based on our research of the UK car market from data gathered from SMMT and Gov.uk.

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