Which Companies have Cheap Home Insurance Deals?

Home insurance is meant to safeguard your home and its contents. It’s important to shop around for home insurance, since prices can vary widely depending on the insurance company and your individual profile. While one insurance provider isn't the best or the cheapest for everyone, we’ve evaluated some of the largest home insurance companies so that you can choose a plan that is best for you.

The guidance on this site is based on our own analysis and is meant to help you identify options and narrow down your choices. We do not advise or tell you which product to buy; undertake your own due diligence before entering into any agreement. Read our full disclosure here.

Cheap Home Insurance in Your Area

Quickly compare over 3 dozen UK insurance providers. Only one form to fill out.

{"applyCallToAction":"Get Quotes","defaultSelectedItem":"home","description":"Quickly compare over 3 dozen UK insurance providers. Only one form to fill out.","formType":"Insurance","onCurrent":true,"options":[{"label":"Car Insurance","url":"http:\/\/nimblefins.quotezone.co.uk\/car\/index.php?id=76f4ecd6e1ca7c2f442633593566fdaa","value":"car"},{"label":"Home Insurance","url":"http:\/\/nimblefins.quotezone.co.uk\/home\/index.php?id=76f4ecd6e1ca7c2f442633593566fdaa","value":"home"},{"label":"Motorbike Insurance","url":"http:\/\/nimblefins.quotezone.co.uk\/bike\/index.php?id=76f4ecd6e1ca7c2f442633593566fdaa","value":"motorbike"},{"label":"Pet Insurance","url":"https:\/\/www.comparecover.com\/xml\/affiliate.cfm?affiliate=nimblefins&affiliatenumber=223&type=pet","value":"pet"},{"label":"Travel Insurance","url":"https:\/\/www.comparecover.com\/xml\/affiliate.cfm?affiliate=nimblefins&affiliatenumber=223&type=travel","value":"travel"}],"title":"Cheap Home Insurance in Your Area"}
  • Learning
    How To Pick a Good Buildings & Contents Insurance Plan
  • Cost
    How Much is Home Insurance?

Aviva: Best Homeowners Insurance for Large Policy Limits

Consider this if you want unlimited home insurance cover.

Home insurance shoppers who are looking to purchase a policy for an expensive home or one that is rapidly increasing in value due to home renovations should consider Aviva. For most customers, they'll pay up to an unlimited amount to pay to rebuild your home and/or replace its contents is unlimited (subject to conditions like the standard £10,000 Valuables limit). Aviva prices are very competitive to market, especially when you consider the 20% online discount for new applications (discount doesn't apply to optional covers). While you can increase the excess on Aviva home insurance plans, we found that the impact on price is minimal (e.g., excess increase from £100 to £200 yields a decrease in premium of only £15 a year).

We like Aviva's simple website and quote process—there's just one tier of unlimited cover, which is available for houses with up to 5 bedrooms. Bicycles are covered at home through contents cover, but optional Bicycle cover can be added for those who also want protection against theft away from home. Other optional add ons include: Accidental Damage (buildings and/or contents), Home Emergency, Legal Services, No Claims Discount cover (buildings and/or contents), Increased Valuables and Personal Belongings (also protects you against loss, accidental damage or theft of your personal belongings while you travel worldwide—in case your travel insurance falls short). Pairs/sets/suites are not covered, and contents are reimbursed on a like-for-like basis (with a wear and tear deduction for clothing).

  • Unlimited cover
  • Up to 20% online discount

LV=: Best for Cheap Home Insurance Premiums

Consider this if you want cheap home insurance cover.

LV= is one of the best choices for homeowners who are looking to find cheap prices for basic home insurance. In addition to having low rates, LV= offers new customers up to 25% off online policies (excluding home emergency and legal add ons) that can lead to significant savings. Those moving house get a bit more breathing room with LV=, as you receive protection against financial loss due to accidental damage or theft whilst your things are in temporary, professional storage for up to 14 days—this is significantly longer than the 3 to 7 days of storage typically covered under most contents insurance plans.

LV= will replace items on a like-for-like basis with new items of similar spec, except that clothing will be reimbursed with a reduction for wear and tear. Homeowners with underfloor heating may want to look elsewhere, however, as LV='s home emergency option does not cover issues relating to underfloor heating. LV= offers one simple plan you can customise: up to £1,000,000 for buildings and from £25,000 to £150,000 for content. Optional Extras include: Full Accidental Damage, Legal Expenses, Pedal Cycle, Personal Possessions outside of the home and Home Emergency Cover. While set & pairs are not covered in full, in the case of one item of a set being damaged, LV= will contribute 50% towards the cost of replacing any undamaged items that are part of the same set or suite.

  • Cheap basic rates
  • Up to 25% online discount

Direct Line: Best Home Insurance Company for Great Ratings and Reviews

Consider this if you want home insurance with great customer reviews.

Homeowners who are searching for an insurer with the best customer reviews and strong ratings will find that Direct Line is a solid choice. Direct Line was highly commended through Moneywise's 2018 customer service awards, and receives top marks from customers on reviews.co.uk and reevoo.com. Direct Line offers two home insurance plans, Home Insurance and Home Insurance Plus, which can be purchased for buildings only, contents only or a combined policy. Direct Line offers higher Valuables coverage than many other competitors—policyholders are able to claim up to 30% of the contents limit for valuables (subject to a £2,000 single item limit on Home Insurance plans and a £4,000 single item limit on Home Insurance Plus plans).

Issues relating to underfloor heating are excluded from the optional home emergency cover, however, and before buying be aware that bicyles are not covered when kept outside at home, although optional Personal Possessions cover. If your items have been stolen or damaged beyond repair, you can choose between a cash settlement or brand new replacements (subject to policy limits, and excluding jewellery). As an added bonus, cover increases by 10% for 30 days before and 30 days after an event such as a wedding or religious festival that you celebrate, in case your belongings are damaged or stolen. This can be quite useful given burglary rates rise a whopping 23% across London in the months around Christmas and New Years.

  • Up to 35% online discount
  • Sets/suites covered stc

How To Pick a Good Buildings & Contents Insurance Plan

Homeowners insurance is meant to protect what is probably your largest asset, so be sure to carefully consider what your insurance policy covers and the policy’s limits and exclusions. While you may be tempted to choose a policy with a higher excess or with fewer features, remember that paying more for a plan with extended coverage may help you to better protect your most valuable asset.

If you’re concerned that you’re paying too much for home insurance, you should check prices through a comparison site to get an idea of what other insurance companies would charge in your area. Many insurance companies have similar limits across basic or premium plans, so switching insurance companies won’t necessarily cause you to lose coverage.

In general, be sure that the limits are high enough to cover the full value of your contents and the rebuild cost on your house (you can use BCIS's rebuild cost calculator) to help you figure out the cost to rebuild your home, say in the case of fire). Premium plans cost more, but they often include extra coverages without you needing to pay an additional premium. Some features that you may want to look out for include:

  • Public liability: Covers you for the costs of being sued due to an incident at your home.
  • Alternative accommodation: Covers the cost of staying elsewhere (e.g., hotel, rented house, etc.) while your house is being repaired if it's rendered uninhabitable following a major incident (e.g., fire, flood, etc.).
  • Empty property: Cover is limited or removed if you leave your home unoccupied for too long (e.g., for a long holiday or work assignment); always check the number of days you can leave your property empty before it is considered "empty."
  • Home Emergency: An emergency number you can call to fix emergency damage, such as a burst pipe or unsecured door.
  • Accidental damage cover: Cover for accidents that damage your contents at home and/or your house (e.g., stepping through a loft floor or spilling wine on the carpet).
  • Legal expenses cover: Cover for personal legal expenses related to issues such as employment disputes, bodily injury claims, etc.

Average Cost of Home Insurance

After analysing over 50 top UK home insurance policies, we found the average cost of buildings & contents insurance to be £265 per year for a 3-bed, 2-bath terraced house in London. The range of annual premiums was quite large, with the majority of policies costing from £131 per year up to £485 per year. Policies towards to top of the range typically offered higher coverage levels—for instance, higher valuables cover and unlimited buildings cover as well as the inclusion of accidental damage, away-from-home cover, home emergency cover and legal cover (most of which would cost extra on a basic policy). You can also read our research on the average cost of home insurance extra, add-on features.

Buildings Cover AmountAverage Cost of Combined Home Insurance per Year
£500,000£200
£1,000,000£246
Unlimited£306
chart showing average home insurance premium by buildings cover amount
Buildings & contents insurance premiums rise with buildings cover limit

Cheap Home Insurance in Your Area

Quickly compare over 3 dozen UK insurance providers. Only one form to fill out.

{"applyCallToAction":"Get Quotes","defaultSelectedItem":"home","description":"Quickly compare over 3 dozen UK insurance providers. Only one form to fill out.","formType":"Insurance","onCurrent":true,"options":[{"label":"Car Insurance","url":"http:\/\/nimblefins.quotezone.co.uk\/car\/index.php?id=76f4ecd6e1ca7c2f442633593566fdaa","value":"car"},{"label":"Home Insurance","url":"http:\/\/nimblefins.quotezone.co.uk\/home\/index.php?id=76f4ecd6e1ca7c2f442633593566fdaa","value":"home"},{"label":"Motorbike Insurance","url":"http:\/\/nimblefins.quotezone.co.uk\/bike\/index.php?id=76f4ecd6e1ca7c2f442633593566fdaa","value":"motorbike"},{"label":"Pet Insurance","url":"https:\/\/www.comparecover.com\/xml\/affiliate.cfm?affiliate=nimblefins&affiliatenumber=223&type=pet","value":"pet"},{"label":"Travel Insurance","url":"https:\/\/www.comparecover.com\/xml\/affiliate.cfm?affiliate=nimblefins&affiliatenumber=223&type=travel","value":"travel"}],"title":"Cheap Home Insurance in Your Area"}

The guidance on this site is based on our own analysis and is meant to help you identify options and narrow down your choices. We do not advise or tell you which product to buy; undertake your own due diligence before entering into any agreement. Read our full disclosure here.