Churchill Car Insurance Review: What are Customers Really Saying?

Churchill Car Insurance Review: What are Customers Really Saying?

5 star defaqto cover, solid overall customer reviews and very competitive prices make Churchill a brand to consider for your car insurance needs.

Good for

  • 5 star defaqto rating
  • Customer service open 7 days a week
  • Live chat feature
  • Good customer ratings
  • Ability to upgrade courtesy car cover

Bad for

  • Higher cancellation fees
  • No cover for loss or accidental damage to keys
  • Some customer complaints are quite negative

Editor's Rating


The guidance on this site is based on our own analysis and is meant to help you identify options and narrow down your choices. We do not advise or tell you which product to buy; undertake your own due diligence before entering into any agreement. Read our full disclosure here.

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Wondering if Churchill car insurance is a good choice? Read our review to find out if Churchill is missing any important features and learn how existing policyholders review their customer service.

In This Review

Churchill Car Insurance Overall Review

Churchill is a very popular car insurance brand, easily recognisable for its cute English Bulldog mascot. As a brand of Direct Line Group, the second largest car insurance company in the UK behind Admiral, Churchill car insurance sports thousands of top-notch customer ratings and a 5 star defaqto rating—but some customers do struggle with the impersonal experience of dealing with such a large company as you can read about in the customer reviews section.

While Churchill comprehensive cover generally offers a solid set of cover features, prospective customers should be aware of a few areas where Churchill falls short relative to the competition. For example, many brands offer cover for lost or accidentally damaged keys—Churchill includes key cover at standard but only for theft, and only if they can be convinced that the person who has the keys knows where your car is kept.

On the other hand, Churchill offers a few features not available elsewhere, such as extended hire car cover. Basic courtesy car cover (in the industry and with Churchill) only provides for a small car if yours is off being repaired after an insured incident, and only then if your car is being repaired by one of their "approved repairers". If you drive a larger car you can buy their Hire Car Plus add on to get a comparable courtesy car, and you'll also get a courtesy car if yours is stolen or written off.

We read through the fine print of the Policy Wording from the Churchill website for policies bought direct to check out what's covered by their comprehensive car insurance, and how that compares to what a good policy should offer. Here's what we found.

How Good is Churchill Car Insurance?A Good Policy IncludesDoes Churchill Deliver?Churchill Comprehensive Coverage
"Must Have" Features
WindscreenFull repair or replacement
thumbs up
question mark
Included but amount of coverage varies
question mark
Covered for theft if the identity or location of your car is known to whomever has the keys, but accidental damage and loss are not covered.
Protected NCD2 times in 3 years (standard or optional extra)
thumbs up add on
If you buy the add on and have at least 4 years NCD
Car recovery after accidentIncluded
thumbs up
Courtesy car (repairs)Minimum 14 days
thumbs up
Included (up to 14 days)
Repairs guaranteed (if use approved repairer)12-month guarantee
thumbs up
5 years
"Should Have" Features
New car replacementTheft or damage at least 60% of list price; cars up to 12 months old; first owner
thumbs up
If damage repair will cost more than 60% of the value of the car at the time
Stereo and satellite navMarket value for manufactur fitted
thumbs up
Unlimited cover for equipment part of original car spec, up to limit on your schedule if removable AND in a glove compartment or locked boot
Alternative transport & Hotel after accident£250+
question mark
Up to £150 for driver or £250 for everyone in your car for hotel costs if necessary; transport home, to destination or safe place
24-hour emergency helplineStandard
thumbs up
Courtesy car (total loss or theft)Standard or add-on extra
thumbs up add on
If you buy the "Guaranteed Hire Car Plus" add on (up to 21 days)
Motor legal expensesStandard or add-on extra
thumbs up add on
If you buy the add on
Breakdown coverStandard or add-on extra
thumbs up add on
If you buy the add on
"Could Have" Features
Same cover in EUStandard or add-on extra
thumbs up add on
Up to 90 days, if you pay an extra premium
Child car seat replacement after accident, theft, fireIdeally replaced even if no visible damage
thumbs up
Up to £100 per child seat
Larger/premium courtesy carStandard or add-on extra
thumbs up add on
If you buy the "Guaranteed Hire Car Plus" add on (up to 21 days)
No fault NCD protectionStandard
red x
Not available
Uninsured driver NCD protectionStandard
thumbs up
If you buy the add on
Cancellation feeNo more than £50
question mark
Cancellation fees can vary

Churchill Car Insurance Customer Service Reviews and Ratings

Overall, Churchill gets pretty rave reviews from customers. Between exclusions, cancellation fees, long customer service wait times and other complaints, insurance companies are notorious for having unhappy customers, but Churchill has been rated with 4.3 out of 5 stars on Trustpilot, which is one of the highest insurance ratings out there. However, it's not all peaches and cream. For every 5 very happy customers there's one very unhappy customer—in fact, 17% of Churchill customers gave the company just 1 star for a "bad" rating.

On, close to a thousand customers have rated Churchill with 3.8 stars.

What are the most common complaints for Churchill? We read through dozens of customer reviews and noticed a wide array of problems have been experienced by customers. Complaints include, but are not limited to: premium going up an unacceptable amount at renewal, difficulty having a claim processed, outsourcing to 3rd parties, phones charges for calling them.

Defaqto has awarded Churchill with 5 out of 5 stars for features.

Churchill Ratings & Customer Reviews
Trustpilot customer service rating4.3 out of 5
Defaqto5 stars

Churchill Car Insurance Quote Comparison

Churchill, the price comparison darling brand of Direct Line, can be extremely competitive on price—but isn't always so don't take our word for it, check prices yourself. Customers may find the cheapest rates from comparison sites are for a Churchill policy, as we found in our recent check for a sample 30-year-old driver of a 2017 Ford Fiesta. For this particular driver and car, Churchill was cheapest by well over £100 a year. Prices may vary for your individual profile however, as each brand will price risk differently across the car you drive, where you live, your driving history, and even their risk appetite on a particular day.

Average premium over 50 sample post codes for a 30-year-old driver of a Ford Fiesta
Hastings (Essential)£685
People's Choice£735
Sheila's Wheels£776
More Than£781
One Call£1,177

Quotes will vary drastically for different profiles, so you may need to pay more or less than these rates, but this information can give an idea of how an insurance provider tends to compare in terms of price. Always check multiple providers before you buy to make sure you're getting a sensible price.

chart showing a cost comparison of Churchill car insurance to Bell, Hastings, Quotemehappy, Hastings Smart Miles, Admiral Little Box, LV= and others

Churchill Cancellation & Admin Fees

Customers do need to pay cancellation fees or other administration fees if they want to cancel or make changes to a Churchill car insurance policy—but unlike many other brands these days Churchill won't charge a cancellation fee if you cancel within the 14-day cooling-off period. Admin charges are a bit high though, at £26.88 a pop if you want to, say, change your address or car.

Churchill Cancellation and Administration Fees
Cancellation (within 14-day cooling off period)no charge
Cancellation (after 14-day cooling off period)£56.73
Other changes to your policy£26.88

Important Churchill Car Insurance Phone Numbers

Churchill customer service is available 7 days a week, on Mon - Fri from 8am – 9pm, Saturday & bank holidays from 9am – 5pm and Sundays from 10am – 5pm. Claims lines are open similar hours, but close an hour earlier during the week (at 8pm). Customers can also contact Churchill through the live chat feature on their website and make some admin changes online.

Churchill Car Insurance Contact Numbers
Customer Services0345 603 3551
New quotes0800 032 4829
Renewals0345 603 3560
Claims0345 603 3590
24 Hour Helplines
Accident recovery0800 269 015
Claims emergencies0345 603 3599
WindscreenContact AutoGlass

Churchill Car Insurance Policy Documents

While we've touched on high-level features it's always good to read through the policy documents of an insurance policy before you decide to buy. Why not make a cup of tea and have a look so you're not caught out by exclusions that are important to you.

Other Car Insurance Reviews

If you'd like to compare Churchill to other car insurance brands, see some of our other car insurance reviews below:

Erin Yurday

Erin Yurday is the CEO, Co-founder and Editor of NimbleFins. Prior to NimbleFins, she worked as an investment professional and as the finance expert in Stanford University's Graduate School of Business case writing team. Read more on LinkedIn.