LV= Car Insurance Review: The Features You Need?

LV= Car Insurance Review: The Features You Need?

LV= is one of the largest car insurance companies in the UK that has great customer service reviews and mid-market pricing.

Good for

  • Great Trustpilot customer reviews
  • Solid range of features available
  • Misfueling cover

Bad for

  • Those looking for the cheapest cover
  • Courtesy car is extra

Editor's Rating

4.5/5.0

The guidance on this site is based on our own analysis and is meant to help you identify options and narrow down your choices. We do not advise or tell you which product to buy; undertake your own due diligence before entering into any agreement. Read our full disclosure here.

Wondering if LV= car insurance is a good choice? Read our review to find out if LV=, one of the largest car insurance companies in the UK, would suit your needs and which important features you'll need to add on, plus learn how existing policyholders review LV's customer service.

If you're ready to compare an LV car insurance quote against the market, get quotes from over 100 brands including RAC, Admiral and Hastings in under 2 minutes, click the blue "Get Quotes" button below.

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In This Review

LV= Car Insurance Overall Review

and boasts one of the highest customer ratings of the group. Here's why.

LV= car insurance has some of the best customer ratings in the industry and a solid set of features as evidenced by their 5-star Defaqto rating, but premiums seem to be mid-market so if you're after the cheapest quote you might want to look elsewhere. Otherwise, LV= is certainly a solid option to consider and the company has topped our list of best, affordable car insurance companies.

Overall, policies bought direct from LV= are loaded with some great features. For example, on comprehensive plans you get windscreen repair, personal injury cover, stereo cover and cover in Europe.

Those looking for motor legal protection, personal injury, breakdown, key cover or hire car cover (a courtesy car if yours is damaged, or stolen or written off after an incident) can add these features for an additional premium. Note, while it's relatively common that you'd need to pay an extra premium for a courtesy car in case of theft or write off, most top insurers will include a courtesy car if yours is being repaired by an approved repairer to fix damage due to an insured accident—with LV, however, you'll need to pay extra for this.

Here is a high-level summary of LV= comprehensive cover features for policies bought direct from LV and how they compare to "must have" features according to the Money Advice Service—remember, these are always subject to conditions and exclusions, which you can read about in the policy documents.

How Good is LV= Car Insurance?A Good Policy IncludesDoes LV= Deliver?LV= Comprehensive Coverage
"Must Have" Features
WindscreenFull repair or replacement
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Up to market value of your car If shown on your schedule
Belongings£200+
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£300
Keys£300+
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Included (replacement with no limit)
Protected NCD2 times in 3 years (standard or optional extra)
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If you buy the add on
Car recovery after accidentIncluded
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Included
Courtesy car (repairs)Minimum 14 days
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If you buy the add on
Repairs guaranteed12-month guarantee
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5-year repair guarantee when using their recommended repairer service
"Should Have" Features
New car replacementTheft or damage at least 60% of list price; cars up to 12 months old
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If cost of repairing the damage is more than 50% of the manufacturer’s list price, or if stolen and not recovered
Stereo and satellite navMarket value for manufacture fitted
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Unlimited cover if factory-fitted as part of the standard specification; otherwise up to £1,000 subject to conditions
Alternative transport & Hotel after accident£250+
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£500
24-hour emergency helplineStandard
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Claims number is 24 hours
Courtesy car (total loss or theft)Standard or add-on extra
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If you buy the add on
Motor legal expensesStandard or add-on extra
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If you buy the add on
Breakdown coverStandard or add-on extra
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If you buy the add on (5 levels from £26)
"Could Have" Features
Same cover in EUStandard or add-on extra
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Up to 180 days
Child car seat replacement after accident, theft, fireIdeally replaced even if no visible damage
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Included
Larger/premium courtesy carStandard or add-on extra
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If you buy the add on
No fault NCD protectionStandard
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Included
Uninsured driver NCD protectionStandard
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Included
Cancellation feeNo more than £50
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£40

LV= Car Insurance Customer Service Reviews and Ratings

LV= Ratings & Customer Reviews
Trustpilot customer service rating4.7 out of 5
Reviews.co.uk3.37
Defaqto5 star
S&P financial strength ratingAA-

Is LV= car insurance any good? LV car insurance has earned 5 stars from Defaqto, indicating they offer a solid set of features. We agree that LV offers desirable features, and on top of that customer reviews are generally very positive. We've read through hundreds of reviews to see what real customers have to say about LV car insurance specifically. Here's what we found:

LV Car Insurance Trustpilot

LV= has better-than-average customer reviews—10,000 existing customers have rated LV= insurance with 4.7 out of 5 stars on Trustpilot, one of the highest Trustpilot ratings we've seen for an insurer. In fact, a remarkable 77% of customers gave LV= a 5-star review and only 5% gave them one star.

Complaints, when they occur, cover a wide range of issues. One thing we noticed was that renewals can be a higher rate—and that when people ring up they may be advised to cancel their policy and then take a new one out online. We'd just like to caution that cancelling a policy means you'll incur a £40 cancellation fee so beware of this when deciding which is the cheaper option! Here are some sample customer reviews to give you an idea of what customers have to say:

"I was involved in a knock for knock accident in a supermarket car park. Both cars were reversing at the same time, minor damage was caused to mine and the other vehicle. The insurance claims were resolved without any issues and dealt with efficiently by LV. Good company."

"As straightforward as insurance can be. Got renewal, checked LV because they had given my wife a good price on car insurance and dealt with a no-fault claim well. Excellent price so signed up."

"Excellent value for money as always from LV"

"LV's Car Insurance recognises a MAXIMUM of 9 Years. Therefore, if you've earned MORE than 9 years (or have even paid them to protect more than 9 years), LV flat out REFUSE to keep a record of this this accumulation which is essential and often mandatory to be recognised for future insurances."

"Renewal was over £100 more than with fresh LV quote online. So much for customer loyalty."

Of note: many car insurance Trustpilot reviews only seem to cover the buying process, not the claims process. It is comforting to see a number of mentions of a positive claims experience with LV.

LV Car Insurance Reviews.co.uk

On Reviews.co.uk, LV= gets 3.37 out of 5 stars by over 200 customers.

LV is also the underwriter for their policies, so it's important to consider the financial strength of the company. LV has been rated a AA- by S&P, which is a solid rating indicating LV should have no trouble paying a claim.

LV= Car Insurance Quote Comparison

LV= car insurance is typically a mid-range option. Our recent check for a sample 30-year-old driver of a 2017 Ford Fiesta showed LV= prices were roughly in line with brands like More Than and RAC.

Average premium over 50 sample post codes for a 30-year-old driver of a Ford Fiesta
Churchill£427
Quotemehappy.com£600
Admiral£670
Elephant£677
Diamond£682
Hastings (Essential)£685
People's Choice£735
Bell£749
Sheila's Wheels£776
esure£780
More Than£781
LV=£988
RAC£1,124
One Call£1,177
Sainsbury's£1,194
Tesco£1,584
Ageas£2,805

Quotes will vary drastically for different driver profiles and cars, and on different days, so you may need to pay more or less than these sample rates. Use this information as an indication of how an insurance provider might compare in terms of price, although this can also change.

chart showing a cost comparison of LV= car insurance to Bell, Hastings, Quotemehappy, Hastings Smart Miles, Admiral Little Box, Churchill, Elephant and others

LV= Car Insurance Discounts

LV= offers a typical set of car insurance discounts, such as savings for good driving records, no claims discounts and paying in full at the start of each policy year.

DiscountWho qualifies?
No Claims DiscountEach year you don't make a claim should increase your NCD up to 9 years of no claims discount with LV=
Pay upfrontPay your full premium at the start of the policy to save money (variable APR)
Buy your policy earlyBuying your policy around 3 weeks ahead of the start date can save you money
Multi-carLV= reports that 10% of new customers saved 25% with their multi-car cover vs. buying multiple single policies via the same channel, Apr – Jul ‘19

Cancellation Fees

Administration Fees
Cancel your policy£40
Change your vehicle or add a driver£15
Provide incorrect information and we agree to correct it£15

Losing Your NCD if You Claim

If your NCD is not protected, this is how claiming will affect your no claims discount with LV:

Starting NCD (years)NCD (years) at the next renewal
1 claim2 claims3 claims
0000
1000
2000
3100
4200
5 to 8310
9420

Important LV Car Insurance Phone Numbers

Customers can reach LV customer service 7 days a week, although with limited hours at the weekend. There's no online live chat feature, but phone customer service lines are open Mon - Fri 8am - 8pm, Sat and bank holidays 9am - 5pm, Sun 10am - 4pm).

LV= Car Insurance Contact Numbers
Customer Services0800 085 5663
24 Hour Helplines
Claims0800 032 2577
Claims from abroad(+)44 1689 898603
Glass Repair Helpline0800 032 9075

Policy Documents & Claims

To find out more about the conditions and exclusions, read the policy documents. Existing customers can make a claim by calling the claims numbers listed above.

Other Car Insurance Reviews

If you'd like to compare Elephant to other car insurance companies, see our other car insurance reviews below:

Erin Yurday

Erin Yurday is the CEO, Co-founder and Editor of NimbleFins. Prior to NimbleFins, she worked as an investment professional and as the finance expert in Stanford University's Graduate School of Business case writing team. Read more on LinkedIn.

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