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LV= is one of the largest car insurance companies in the UK, and boasts one of the highest customer ratings of the group. Prices seem to be mid-market, so if you're after the cheapest premium you might want to look elsewhere—otherwise, LV= is a good option to consider. Here's why.
In This Review
- LV= Car Insurance: Overall Review
- Customer Reviews and Ratings
- Cost Comparison and Discounts
- Phone numbers and policy documents
LV= Car Insurance Overall Review
LV= car insurance has some of the best customer ratings in the industry and a solid set of features. LV won't be the cheapest cover you can find, but if you're looking for a mid-market price, LV= is certainly worth considering.
Overall, policies bought direct from LV= are loaded with some great features. For example, on comprehensive plans you get windscreen repair, personal injury cover, stereo cover and cover in Europe.
Those looking for motor legal protection, personal injury, breakdown, key cover or hire car cover (a courtesy car if yours is damaged, or stolen or written off after an incident) can add these features for an additional premium. Note, while it's relatively common that you'd need to pay an extra premium for a courtesy car in case of theft or write off, most top insurers will include a courtesy car if yours is being repaired by an approved repairer to fix damage due to an insured accident—with LV, however, you'll need to pay extra for this.
Here is a high-level summary of LV= comprehensive cover features for policies bought direct from LV—remember, these are always subject to conditions and exclusions, which you can read about in the policy documents.
|How Good is LV= Car Insurance?||A Good Policy Includes||Does LV= Deliver?||LV= Comprehensive Coverage|
|"Must Have" Features|
|Windscreen||Full repair or replacement||Up to market value of your car If shown on your schedule|
|Keys||£300+||Included (replacement with no limit)|
|Protected NCD||2 times in 3 years (standard or optional extra)||If you buy the add on|
|Car recovery after accident||Included||Included|
|Courtesy car (repairs)||Minimum 14 days||If you buy the add on|
|Repairs guaranteed||12-month guarantee||5-year repair guarantee when using their recommended repairer service|
|"Should Have" Features|
|New car replacement||Theft or damage at least 60% of list price; cars up to 12 months old||If cost of repairing the damage is more than 50% of the manufacturer’s list price, or if stolen and not recovered|
|Stereo and satellite nav||Market value for manufacture fitted||Unlimited cover if factory-fitted as part of the standard specification; otherwise up to £1,000 subject to conditions|
|Alternative transport & Hotel after accident||£250+||£500|
|24-hour emergency helpline||Standard||Claims number is 24 hours|
|Courtesy car (total loss or theft)||Standard or add-on extra||If you buy the add on|
|Motor legal expenses||Standard or add-on extra||If you buy the add on|
|Breakdown cover||Standard or add-on extra||If you buy the add on (5 levels from £26)|
|"Could Have" Features|
|Same cover in EU||Standard or add-on extra||Up to 180 days|
|Child car seat replacement after accident, theft, fire||Ideally replaced even if no visible damage||Included|
|Larger/premium courtesy car||Standard or add-on extra||If you buy the add on|
|No fault NCD protection||Standard||Included|
|Uninsured driver NCD protection||Standard||Included|
|Cancellation fee||No more than £50||£40|
LV= Car Insurance Customer Service Reviews and Ratings
LV= has better-than-average customer reviews—a lot better, in fact. Existing customers have rated LV= insurance with 4.7 out of 5 stars on Trustpilot by close to 10,000 customers—this is one of the highest Trustpilot ratings we've seen for an insurer and there's certainly no shortage of data. In fact, a remarkable 77% of customers gave LV= a 5-star review and only 5% gave them one star.
Complaints, when they occur, cover a wide range of issues. One thing we noticed was that renewals can be a higher rate—and that when people ring up they may be advised to cancel their policy and then take a new one out online. We'd just like to caution that cancelling a policy means you'll incur a £40 cancellation fee so beware of this when deciding which is the cheaper option!
On Reviews.co.uk, LV= gets 3.37 out of 5 stars by over 200 customers. Finally, LV car insurance has earned 5 stars from defaqto for features.
LV is also the underwriter for their policies, so it's important to consider the financial strength of the company. LV has been rated a AA- by S&P, which is a solid rating indicating LV should have no trouble paying a claim.
|LV= Ratings & Customer Reviews|
|Trustpilot customer service rating||4.7 out of 5|
|S&P financial strength rating||AA-|
LV= Car Insurance Quote Comparison
LV= car insurance is typically a mid-range option. Our recent check for a sample 30-year-old driver of a 2017 Ford Fiesta showed LV= prices were roughly in line with brands like More Than and RAC.
|Average premium over 50 sample post codes for a 30-year-old driver of a Ford Fiesta|
Quotes will vary drastically for different driver profiles and cars, and on different days, so you may need to pay more or less than these sample rates. Use this information as an indication of how an insurance provider might compare in terms of price, although this can also change.
LV= Car Insurance Discounts
LV= offers a typical set of car insurance discounts, such as savings for good driving records, no claims discounts and paying in full at the start of each policy year.
|No Claims Discount||Each year you don't make a claim should increase your NCD up to 9 years of no claims discount with LV=|
|Pay upfront||Pay your full premium at the start of the policy to save money (variable APR)|
|Buy your policy early||Buying your policy around 3 weeks ahead of the start date can save you money|
|Multi-car||LV= reports that 10% of new customers saved 25% with their multi-car cover vs. buying multiple single policies via the same channel, Apr – Jul ‘19|
|Cancel your policy||£40|
|Change your vehicle or add a driver||£15|
|Provide incorrect information and we agree to correct it||£15|
Losing Your NCD if You Claim
If your NCD is not protected, this is how claiming will affect your no claims discount with LV:
|Starting NCD (years)||NCD (years) at the next renewal|
|1 claim||2 claims||3 claims|
|5 to 8||3||1||0|
Important LV Car Insurance Phone Numbers
Customers can reach LV customer service 7 days a week, although with limited hours at the weekend. There's no online live chat feature, but phone customer service lines are open Mon - Fri 8am - 8pm, Sat and bank holidays 9am - 5pm, Sun 10am - 4pm).
|LV= Car Insurance Contact Numbers|
|Customer Services||0800 085 5663|
|24 Hour Helplines|
|Claims||0800 032 2577|
|Claims from abroad||(+)44 1689 898603|
|Glass Repair Helpline||0800 032 9075|
Policy Documents & Claims
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