LV= Car Insurance Review: The Features You Need?

LV= Car Insurance Review: The Features You Need?

LV= is one of the largest car insurance companies in the UK that has great customer service reviews and mid-market pricing.

Good for

  • Great Trustpilot customer reviews
  • Solid range of features available
  • Misfueling cover

Bad for

  • Those looking for the cheapest cover
  • Courtesy car is extra

Editor's Rating


The guidance on this site is based on our own analysis and is meant to help you identify options and narrow down your choices. We do not advise or tell you which product to buy; undertake your own due diligence before entering into any agreement. Read our full disclosure here.

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LV= is one of the largest car insurance companies in the UK, and boasts one of the highest customer ratings of the group. Prices seem to be mid-market, so if you're after the cheapest premium you might want to look elsewhere—otherwise, LV= is a good option to consider. Here's why.

In This Review

LV= Car Insurance Overall Review

LV= car insurance has some of the best customer ratings in the industry and a solid set of features. LV won't be the cheapest cover you can find, but if you're looking for a mid-market price, LV= is certainly worth considering.

Overall, policies bought direct from LV= are loaded with some great features. For example, on comprehensive plans you get windscreen repair, personal injury cover, stereo cover and cover in Europe.

Those looking for motor legal protection, personal injury, breakdown, key cover or hire car cover (a courtesy car if yours is damaged, or stolen or written off after an incident) can add these features for an additional premium. Note, while it's relatively common that you'd need to pay an extra premium for a courtesy car in case of theft or write off, most top insurers will include a courtesy car if yours is being repaired by an approved repairer to fix damage due to an insured accident—with LV, however, you'll need to pay extra for this.

Here is a high-level summary of LV= comprehensive cover features for policies bought direct from LV—remember, these are always subject to conditions and exclusions, which you can read about in the policy documents.

How Good is LV= Car Insurance?A Good Policy IncludesDoes LV= Deliver?LV= Comprehensive Coverage
"Must Have" Features
WindscreenFull repair or replacement
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Up to market value of your car If shown on your schedule
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Included (replacement with no limit)
Protected NCD2 times in 3 years (standard or optional extra)
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If you buy the add on
Car recovery after accidentIncluded
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Courtesy car (repairs)Minimum 14 days
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If you buy the add on
Repairs guaranteed12-month guarantee
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5-year repair guarantee when using their recommended repairer service
"Should Have" Features
New car replacementTheft or damage at least 60% of list price; cars up to 12 months old
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If cost of repairing the damage is more than 50% of the manufacturer’s list price, or if stolen and not recovered
Stereo and satellite navMarket value for manufacture fitted
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Unlimited cover if factory-fitted as part of the standard specification; otherwise up to £1,000 subject to conditions
Alternative transport & Hotel after accident£250+
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24-hour emergency helplineStandard
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Claims number is 24 hours
Courtesy car (total loss or theft)Standard or add-on extra
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If you buy the add on
Motor legal expensesStandard or add-on extra
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If you buy the add on
Breakdown coverStandard or add-on extra
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If you buy the add on (5 levels from £26)
"Could Have" Features
Same cover in EUStandard or add-on extra
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Up to 180 days
Child car seat replacement after accident, theft, fireIdeally replaced even if no visible damage
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Larger/premium courtesy carStandard or add-on extra
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If you buy the add on
No fault NCD protectionStandard
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Uninsured driver NCD protectionStandard
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Cancellation feeNo more than £50
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LV= Car Insurance Customer Service Reviews and Ratings

LV= has better-than-average customer reviews—a lot better, in fact. Existing customers have rated LV= insurance with 4.7 out of 5 stars on Trustpilot by close to 10,000 customers—this is one of the highest Trustpilot ratings we've seen for an insurer and there's certainly no shortage of data. In fact, a remarkable 77% of customers gave LV= a 5-star review and only 5% gave them one star.

Complaints, when they occur, cover a wide range of issues. One thing we noticed was that renewals can be a higher rate—and that when people ring up they may be advised to cancel their policy and then take a new one out online. We'd just like to caution that cancelling a policy means you'll incur a £40 cancellation fee so beware of this when deciding which is the cheaper option!

On, LV= gets 3.37 out of 5 stars by over 200 customers. Finally, LV car insurance has earned 5 stars from defaqto for features.

LV is also the underwriter for their policies, so it's important to consider the financial strength of the company. LV has been rated a AA- by S&P, which is a solid rating indicating LV should have no trouble paying a claim.

LV= Ratings & Customer Reviews
Trustpilot customer service rating4.7 out of 5
Defaqto5 star
S&P financial strength ratingAA-

LV= Car Insurance Quote Comparison

LV= car insurance is typically a mid-range option. Our recent check for a sample 30-year-old driver of a 2017 Ford Fiesta showed LV= prices were roughly in line with brands like More Than and RAC.

Average premium over 50 sample post codes for a 30-year-old driver of a Ford Fiesta
Hastings (Essential)£685
People's Choice£735
Sheila's Wheels£776
More Than£781
One Call£1,177

Quotes will vary drastically for different driver profiles and cars, and on different days, so you may need to pay more or less than these sample rates. Use this information as an indication of how an insurance provider might compare in terms of price, although this can also change.

chart showing a cost comparison of LV= car insurance to Bell, Hastings, Quotemehappy, Hastings Smart Miles, Admiral Little Box, Churchill, Elephant and others

LV= Car Insurance Discounts

LV= offers a typical set of car insurance discounts, such as savings for good driving records, no claims discounts and paying in full at the start of each policy year.

DiscountWho qualifies?
No Claims DiscountEach year you don't make a claim should increase your NCD up to 9 years of no claims discount with LV=
Pay upfrontPay your full premium at the start of the policy to save money (variable APR)
Buy your policy earlyBuying your policy around 3 weeks ahead of the start date can save you money
Multi-carLV= reports that 10% of new customers saved 25% with their multi-car cover vs. buying multiple single policies via the same channel, Apr – Jul ‘19

Cancellation Fees

Administration Fees
Cancel your policy£40
Change your vehicle or add a driver£15
Provide incorrect information and we agree to correct it£15

Losing Your NCD if You Claim

If your NCD is not protected, this is how claiming will affect your no claims discount with LV:

Starting NCD (years)NCD (years) at the next renewal
1 claim2 claims3 claims
5 to 8310

Important LV Car Insurance Phone Numbers

Customers can reach LV customer service 7 days a week, although with limited hours at the weekend. There's no online live chat feature, but phone customer service lines are open Mon - Fri 8am - 8pm, Sat and bank holidays 9am - 5pm, Sun 10am - 4pm).

LV= Car Insurance Contact Numbers
Customer Services0800 085 5663
24 Hour Helplines
Claims0800 032 2577
Claims from abroad(+)44 1689 898603
Glass Repair Helpline0800 032 9075

Policy Documents & Claims

To find out more about the conditions and exclusions, read the policy documents. Existing customers can make a claim by calling the claims numbers listed above.

Other Car Insurance Reviews

If you'd like to compare Elephant to other car insurance companies, see our other car insurance reviews below:

Erin Yurday

Erin Yurday is the CEO, Co-founder and Editor of NimbleFins. Prior to NimbleFins, she worked as an investment professional and as the finance expert in Stanford University's Graduate School of Business case writing team. Read more on LinkedIn.