Carrot Car Insurance Review: Rewarding Black Box Cover for You?

Carrot Car Insurance Review: Rewarding Black Box Cover for You?

Telematics plans using a black box or an app that might fit lower budgets, but beware you can only reach customer service through webchat (no phone access).

Good for

  • Telematics using black box or app
  • Earning high street rewards for good driving

Bad for

  • Poor access to customer service (webchat only, no phone access)
  • Complaints about telematics tracking malfunctioning
  • High cancellation charges

Editor's Rating


The guidance on this site is based on our own analysis and is meant to help you identify options and narrow down your choices. We do not advise or tell you which product to buy; undertake your own due diligence before entering into any agreement. Read our full disclosure here.

Read about Carrot to see if their car insurance for learners or high risk drivers might be suitable for you. Find out how Carrot features compare and how existing policyholders rate Carrot's customer service.

If you're ready to compare cheap car insurance quotes, compare Carrot to over 100 brands including RAC, Admiral and Hastings in under 2 minutes, click the blue "Get Quotes" button below.

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In This Review

Carrot Car Insurance Overall Review

Is Carrot Insurance any good? While telematics companies are typically plagued by customer complaints related to the black boxes, Carrot seems to do relatively well in this regard. Read more about the most common complaints below.

Carrot is a telematics car insurance broker, which stands out as drivers who demonstrate good driving are able to earn rewards—that's the carrot, as it were (e.g., points you can turn into high street e-gift cards to retailers that might include Spotify, M&S, Pizza Express, Starbucks, Asos or

While the rewards might be enticing, consumers should be aware that Carrot policies are missing some recommended features and is the only company we've come across to date which does not make the Policy Wording available to consumers on their website—making it impossible for a customer to know exactly what they're getting before they sign up.

Carrot offers two types of policies, both of which track of your journeys, but in different ways. The Better Driver plan uses an iOS or Android app to track driving style, while the New Driver plan involves having a black box fitted to your car to track your journeys.

Carrot Car Insurance Policies
Better DriveriOS or Android App
New DriverBlack Box

Carrot has won many innovation awards, such as the Prince Michael International Road Safety Award and the Insurance Technology Awards, but that doesn't mean their technology is without fail. Many customer complaints are related to the telematics recording journeys that never happened, or for instance the app recording a bus ride as a car ride.

Potential customers should be aware that some administration fees are higher than you'll find with other companies, which is important to keep in mind especially if you anticipate changing your car or canceling your policy (e.g., because you see your car and don't get a new one).

Policies are underwritten by three of the biggest UK car insurance companies:

  • Aviva
  • Ageas
  • Zurich


Unfortunately, Carrot does not make their Policy Wording publicly available on their website, so we were unable to review their features in detail. Their site does say that you can add motor legal for £22.40, including IPT tax and one of 3 levels of breakdown cover ranging from £57.50 to £90. We tried to get the information we needed from the web chat, and display the information we received in the table below.

How Good is Carrot Car Insurance?A Good Policy IncludesDoes Carrot Deliver?Carrot Comprehensive Black Box Coverage
"Must Have" Features
WindscreenFull repair or replacement
thumbs up
thumbs up
Up to £250
thumbs up add on
If you buy the add on
Protected NCD2 times in 3 years (standard or optional extra)
red x
Not available
Car recovery after accidentIncluded
thumbs up
Courtesy car (repairs)Minimum 14 days
thumbs up
Repairs guaranteed12-month guarantee
red x
Not Included
"Should Have" Features
New car replacementTheft or damage at least 60% of list price; cars up to 12 months old
thumbs up
Stereo and satellite navMarket value for manufactur fitted
question mark
Alternative transport & Hotel after accident£250+
red x
Not included
24-hour emergency helplineStandard
thumbs up
24/7 claims line
Courtesy car (total loss or theft)Standard or add-on extra
thumbs up add on
If you buy the Guaranteed Hire Vehicle Cover add on
Motor legal expensesStandard or add-on extra
thumbs up add on
If you buy the add on
Breakdown coverStandard or add-on extra
thumbs up add on
If you buy the add on
"Could Have" Features
Same cover in EUStandard or add-on extra
red x
Not available (only the minimum cover provided)
Child car seat replacement after accident, theft, fireIdeally replaced even if no visible damage
question mark

Covered although we couldn't confirm if covered when there's no visible damage
Larger/premium courtesy carStandard or add-on extra
red x
Not available
No fault NCD protectionStandard
red x
Not available
Uninsured driver NCD protectionStandard
red x
Not available
Cancellation feeNo more than £50
red x
Varies from £35 to £75

Carrot Car Insurance Customer Service Reviews and Ratings

Carrot Ratings & Customer Reviews
Trustpilot customer service rating3.2 out of 5 out of 5
defaqto3 stars

Carrot Insurance Trustpilot

Carrot Insurance has been rated with 3.7 stars out of 5 by close to 2,000 customers on Trustpilot. While not a bad overall score, only 4 out of 10 customers say Carrot is "Excellent" and another 1 out of 4 rate Carrot as "Bad." We've scoured the reviews to find what customers like—and don't like—about Carrot:

"I used the online live chat service twice to ask questions about my insurance policy, both times the response was very quick answered my questions very clearly."

"Amazing service and very cheap to start your driving career! Customer service is easy to get in touch, live chat is even easier!"

"Being able to submit details and pictures throughout the app is very useful and saves a lot of time."

"... It’s also great being rewarded with points towards gift cards. I have recommended Carrot to so many of my friends and will continue to use carrot in the future."

"Good customer service, easy app, good prices."

The negative reviews mostly center around frustrations with communicating with customer service (e.g., chatting with a web bot) and the black box and app working incorrectly (e.g., recording journeys you haven't taken, journeys on the bus, etc.):

"The app does not work and didn't record my journeys for the entire year throughout my policy. Was told it would be fixed and never was..."

"The better driver app kept crashing 10/12 times a day... Not to mention it failing to accurately record my journey (speed, journey itself etc), often it wouldn't even record at all. Over 200 bad reviews on app stores all for the same issues, over a year and still not fixed."

"The online chat is tedious and slow and doesn't give much help..."

Carrot Reviews

Customers have given Carrot as similar ranking on 3.7 stars by 2,800 customers. Here is a sample of real customer comments:

"Thoroughly recommend Carrots - and indeed I have done to friends. Very competititive insurance quotes, user friendly app, good customer service."

"Price is really good and black box was fitted on the date it was supposed to."

"Live chat is very useful, had a few issues at the start of my coverage with the app but they where able to be sorted relatively quickly using it."

"Always somebody available to chat online or speak to on the phone. Sorted out my queries quickly and claims were dealt with smoothly."

"... worry of policy cancellation for an error as simple as forgetting to turn on the blue tooth on your phone..."

"... Unfortunately, the app seems to penalise you for driving at night, for driving longer distances (where you are more likely to encounter other drivers and have to respond to their nonsense!) and on faster roads (over 30mph!). There's no way of you arguing with the rating and you get a maximum of 4 Reds before your policy is cancelled."

Cancellation & Administration Fees

Carrot charges quite a high cancellation charge for policies canceled within the first 14 days of a policy start date—£75. This is higher than average, but if you don't intend to cancel your policy then it won't be a problem. Be aware that canceling a renewed policy will set you back £70, so if you don't plan on renewing then notify them before the deadline. Besides policy arranging fees of £35, you'll also need to pay an admin fee to make changes such as adding a driver or changing your car. Those with a New Driver policy pay a whopping £150 to change their car due to needing to refit the black box.

Carrot FeesNew DriverBetter Driver
Policy Arrangement fee£35Up to £35
Cancellation within 14 days of policy start date£75£75
Cancellation after 14 days of policy start date£35£35
Renewed policies£35£35
Cancellation of renewed policies£70£70
Changing your details during the policy year£35Up to £35
Changing your car during the policy year£150Up to £35

Important Carrot Car Insurance Phone Numbers

Unfortunately there are no customer service phone lines with Carrot. Customer service can be contacted through their LiveChat feature Mon-Fri from 8.30am – 6.00pm and Sat from 9.00am – 1.00pm, but they're closed on Sundays. The claims line is open 24/7, as with most car insurance companies.

Carrot Car Insurance Contact Numbers
Customer Servicesn/a
24 Hour Helpline
Claims0333 355 2990
Breakdown Recovery0333 355 1999
Black box installations0121 332 1223
Auto Windscreens0800 587 6817 (0800 068 5710 for Zurich)

Policy Documents

To find out more about the conditions and exclusions, read the Acorn policy documents.

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Erin Yurday

Erin Yurday is the CEO, Co-founder and Editor of NimbleFins. Prior to NimbleFins, she worked as an investment professional and as the finance expert in Stanford University's Graduate School of Business case writing team. Read more on LinkedIn.


The guidance on this site is based on our own analysis and is meant to help you identify options and narrow down your choices. We do not advise or tell you which product to buy; undertake your own due diligence before entering into any agreement. Read our full disclosure here.

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