Insure Pink Car Insurance Review: Donates to Pink Ribbon Foundation

Insure Pink Car Insurance Review: Donates to Pink Ribbon Foundation

Buy a policy from Insure Pink, a trading name of Hastings, and they'll donate £10 to the Pink Ribbon Foundation.

Good for

  • £10 donation to Pink Ribbon Foundation for each policy sold
  • Long 5-year repairs guarantee
  • 90 days EU cover

Bad for

  • No option for courtesy car in case of theft or write off
  • Recovery, accommodation, onward travel after accident seem limited

Editor's Rating


The guidance on this site is based on our own analysis and is meant to help you identify options and narrow down your choices. We do not advise or tell you which product to buy; undertake your own due diligence before entering into any agreement. Read our full disclosure here.

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Read about Insure Pink to see if their car insurance might be suitable for you. Find out how Insure Pink features compare and how existing policyholders rate Insure Pink's customer service.

In This Review

Insure Pink Car Insurance Overall Review

Insure Pink is a brand of Hastings, one of the biggest car insurance companies in the UK. Insure Pink supports the Pink Ribbon Foundation, which supports UK charities that support those who are suffering from, who have been affected by, or work to understand breast cancer. Insure Pink donates £10 to the Pink Ribbon Foundation for every policy sold.

While Insure Pink is owned by Hastings, your car insurance policy could be underwritten Advantage Insurance Company Limited (an associated company of Hastings), Covea or Sabre.


Insure Pink offer the three types of car insurance: Comprehensive, Third Party Fire & Theft and Third Party Only. Below we compare the features of their comprehensive cover bought from their website. You'll see that most "must have" features as recommended by the Money Advice Service are available. If these aren't important to you then Insure Pink might work for you.

This is a high-level summary of comprehensive policies bought direct from Insure Pink through their website—remember, these are always subject to conditions and exclusions, which you can read about in the policy documents.

How Good is Insure Pink Car Insurance?A Good Policy IncludesDoes Insure Pink Deliver?Insure Pink Comprehensive Coverage
"Must Have" Features
WindscreenFull repair or replacement
thumbs up
thumbs up
Up to £300
question mark
Up to £500 for stolen keys if the address where your car is kept is known to whomever has them
Protected NCD2 times in 3 years (standard or optional extra)
thumbs up add on
If you buy the add on
Car recovery after accidentIncluded
question mark
Implied coverage in policy wording, but not clear
Courtesy car (repairs)Minimum 14 days
thumbs up
Repairs guaranteed12-month guarantee
thumbs up
5 years if use an approved repairer
"Should Have" Features
New car replacementTheft or damage at least 60% of list price; cars up to 12 months old
thumbs up
If cost of repairing the damage is more than 60% of the manufacturer’s list price, or if stolen and not recovered
Stereo and satellite navMarket value for manufacturer fitted
thumbs up
Unlimited if part of original spec; up to £300 if not original equipment
Alternative transport & Hotel after accident£250+
question mark
Up to £50 for each person, up to a maximum of £250
24-hour emergency helplineStandard
thumbs up
Courtesy car (total loss or theft)Standard or add-on extra
red x
Not included
Motor legal expensesStandard or add-on extra
thumbs up add on
If you buy the add on
Breakdown coverStandard or add-on extra
thumbs up add on
If you buy the add on
"Could Have" Features
Same cover in EUStandard or add-on extra
thumbs up
Up to 90 consecutive days
Child car seat replacement after accident, theft, fireIdeally replaced even if no visible damage
question mark
Up to £300 if you have proof of purchase
Larger/premium courtesy carStandard or add-on extra
red x
Not available
Uninsured driver NCD protectionStandard
thumbs up
Cancellation feeNo more than £50
question mark
£45 plus insurer's cancellation fee

Note, if you're searching the policy wording for information on the courtesy car, be aware that they call it a 'replacement car' instead of a 'courtesy car', which is usual. (Note: no replacement car for a theft or write-off/total loss situation.)

Insure Pink Car Insurance Customer Service Reviews and Ratings

Insure Pink doesn't have a lot of customer reviews, but the reviews out there are not great. Just over 100 people have reviewed Insure Pink on, rating it with only 2.2 stars out of 5. Customers have only given them 1.4 stars on Trustpilot (that review is now titled "Hastings Insurance Services Ltd" but historically the reviews left there were for Insure Pink—we're not sure what to think of the name change, whether or not it was to disassociate the poor rating from Insure Pink or not... regardless less than 100 reviews were left at Trustpilot which, in our view, is not reliable). Negative reviews include a wide array of complaints including fees and difficulty reaching customer service.

It seems that Insure Pink doesn't encourage customers to write reviews on these main sites, so there aren't enough reviews to be reliable. Also, please keep in mind that for companies with thousands of reviews, these reviews are typically generated just after purchase so they tend to be quite positive. Insure Pink's ratings do not benefit from this boost as they don't solicit reviews.

Insure Pink Ratings & Customer Reviews
Trustpilot customer service rating1.4 out of 5 out of 5

Cancellation & Administration Fees

Insure Pink cancellation fees range from £0 to £25, plus any cancellation fee charged by the insurer. Some admin changes can be made for free yourself online (e.g., changing your occupation) but other changes may incur a charge of £25. You'll also pay a new policy set up fee and renewal fees, which you can read about on their Fees page. Here is a brief summary of some of the more common fees:

New or renewal arrangement fee (online)£20 per car
New or renewal arrangement fee (call centre)£32.50 per car
Cancel within 14 daysNo cancellation fee
Cancel after 14 days£45
Changing mileage, occupation, name, etc. yourself£0
Missing a payment£12
Changes made because you provided incorrect information£30
Other amendments£20

Important Insure Pink Car Insurance Phone Numbers

Insure Pink customer service is accessible via the telephone on Mon through Fri: 8am to 7pm, Saturday 9am - 5pm and Sunday 9am to 1pm.

Insure Pink Car Insurance Contact Numbers
Customer Services0333 321 9773
Sales and renewals0333 321 9637
Breakdown (UK)0333 321 9818
Breakdown (Europe)00 33 472 43 52 55
Claims0333 321 9773

Policy Documents

To find out more about the conditions and exclusions, read the Insure Pink policy documents.

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Erin Yurday

Erin Yurday is the Founder and Editor of NimbleFins. Prior to NimbleFins, she worked as an investment professional and as the finance expert in Stanford University's Graduate School of Business case writing team. Read more on LinkedIn.


The guidance on this site is based on our own analysis and is meant to help you identify options and narrow down your choices. We do not advise or tell you which product to buy; undertake your own due diligence before entering into any agreement. Read our full disclosure here.

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