Best car and home insurance providers named in new Top 10 – where does yours rank?
Consumer Intelligence. has ranked the top 10 insurers for both motor and home cover after surveying nearly 50,000 customers.
Its Insurance Behaviour Tracker aims to uncover authentic insights into customer experiences across five key categories: Customer Trust, Customer Service, Claims Satisfaction, Customer Satisfaction, and Customer Recommendations.
Top 10 motor insurance providers for customer service
- The AA
- Admiral
- Aviva
- AXA
- Churchill
- Direct Line
- Halifax
- LV=
- NFU Mutual
- Saga
One industry-wide factor which has helped customer views of the motor insurance industry broadly is that the cost of car insurance dropped throughout 2025.
The motor insurance category highlights a strong performance by Aviva, AXA, Direct Line, and LV=, all of whom appear as winners across multiple critical areas including Customer Service, Claims Satisfaction, and Customer Satisfaction.
Specialist Leaders NFU Mutual and Saga consistently rank high for Customer Trust and Recommendation by Customers, indicating strong loyalty among their specific target demographics.
2026 Outlook: For the 2026 cycle, keep an eye on other strong performers from 2025 like The AA, Churchill, RAC, and Marks & Spencer.
Top 10 home insurance providers for customer service
- Bank of Scotland
- Co-op
- Direct Line
- John Lewis
- Lloyds Bank
- Nationwide
- NFU Mutual
- Prudential
- Saga
- Santander
In the home insurance sector, Aviva and Direct Line maintain a dominant presence, frequently winning across all five categories: Trust, Service, Claims, Satisfaction, and Recommendation.
Ageas was notably crowned the best for customer service and other major banks and insurers, such as Lloyds Bank, Nationwide, and Barclays, also feature as winners, reflecting a trend where customers value the perceived stability of high-street brands.
Companies like Bank of Scotland, Nationwide, and Prudential were specifically lauded for Claims Satisfaction, a vital metric given that home insurance premiums saw sustained competition and some price fluctuations in 2025.
The AA, John Lewis, and Nationwide are among those most frequently recommended by householders, reinforcing the importance of reliable service in an increasingly volatile property market.
Cheap Home Insurance in Your Area
Quickly compare up to 50 UK insurance providers. Powered by QuoteZone.
The rankings are slightly different to NimbleFins research which looked at TrustPilot customer satisfaction scores, as well as our own analysis markers of product features and other factors, for each provider.
For on_current="true" url="/cheap-car-insurance#cheap" title="List of 10 Best-Rated Cheap UK Car Insurance Companies"car insurance, LV= maintains its #1 position in NimbleFins research with an industry-leading score of 8.2/10. However, the gap is closing; Aviva, which received consistently high marks across a range of customer-related categories from Consumer Intelligence in 2025, has now moved up to #2 in the NimbleFins rankings. Our 2026 analysis of over 500,000 reviews highlights Aviva’s improved digital claims process as a key factor in this rise.
Erin Yurday, CEO and co-founder of NimbleFins explained why: “Every ranking and survey addresses different aspects of the product and customer experience. We really like this research from Customer Intelligence but it does show contrasting results to our own research which uses scores from TrustPilot and Fair Finance as well as our own analysis of the features included in provider policies.
“This shows the importance of looking at more than one source of information when deciding which provider is best for your needs.”
Car insurance comparison with NimbleFins
- You can save up to £515*
- 4.8 out of 5 stars on Reviews.co.uk**
- Cheap quotes from 110+ providers
Revealing its chart winners, Consumer Intelligence said: "In the ever-evolving landscape of the UK general insurance market, it is difficult for insurers to stay on top. There’s always new technology, evolving customer needs, and obstacles that mean that only the best insurers are a step ahead.
"By developing new products that better suit customer needs and listening to customer demands, these insurers have been at the forefront of customer satisfaction for the last year."
Consumer Intelligence’s insight analyst, Kalle Myllarniemi said climate change may be behind why satisfaction ratings have dropped for home insurance.
He said: “These decreases may be linked to the recent surge in home insurance prices stemming from more extreme weather events recently, and the increased damage caused by storms, leading to higher numbers of claims and higher costs of claims, which linked with the increased number of lower-cover products, may have led to reduced average satisfaction levels among consumers.”
Read more: